# Key Team Members

Our team consists of dedicated in-house people with a respectful track record of developing successful products. We know what it takes to get a product from idea to implementation, and we are extremely passionate about the prospects of YappaFi.

#### **Kiaran Sim - CEO YappaFi**

Kiaran is directly responsible for cultivating strategic partnerships with brands such as IGN, iHeart Media, The Hill, Vox Media, and Shaquille O'Neal. Mr. Sim oversees the entire cycle from acquisition, development, production, post-production, marketing, distribution, and cross-promotions with major brand partners around the world. He is a truly visionary leader who develops forward-thinking campaigns.

#### Jennifer Dyer - Chairman of YappaFi

An innovator with over 15 years of experience in the digital space, conceptualizing and developing new ideas, and strategic partnerships, capitalizing on emerging technologies, acquiring valuable content, and creating clear brand messages. Before founding YappaFi, Jennifer worked in the radio/TV broadcast industry as a producer/host, cultivating and learning the true art of conversations. Working with VH1, MTV, UK Living, SKY Digital, Word Network (USA) Trinity Broadcast Network (USA).

#### Gilbert Menna - CTO YappaFi

SparkNetworks - Engineering Manager AirMap - Vice President of Engineering TextNow - Sr. Software Technical Manager - Product Engineering

Gilbert has a breadth of experience in direct to consumer, business to business, and telecom domains. Gilbert started as a web developer, then became a full stack developer with a focus on distributed systems. Gilbert has created and led high-performance teams to create and deliver, first-in-kind products to enable autonomous drone flight and traffic management. The cutting-edge products have been rolled out nationally in the United States, Portugal, Switzerland, and Japan. Gilbert has successfully led various mergers and acquisitions that resulted in user growth or sped the go-to-market strategy in the B2B and B2C space.

#### Michael Harding - Director of Blockchain YappaFi

Michael has a background in traditional finance having been directly mentored by a Director of JPMorgan. He has 12 years of business development & leadership experience working with Samsung, Nintendo & JTI . He has given talks on blockchain with Ray Dalio and at Manchester United Foundation.

#### Keison Rigg - Head of Blockchain Architecture YappaFi

Keison is a Defi Protocol Educator having provided solutions, consultations & education for Family Offices and Funds. He has an in-depth knowledge of what the latest and most importantly most effective tokenomic models and system architectures are and how to best apply this knowledge to unique custom decentralized applications.

#### Fadlan Effendi - Director of Blockchain Operations YappaFi

Fadlan comes from a family of developers with a combined experience of 40 years of Software Development and Computer Science. With a passion for Macro Economic Fundamentals and Entrepreneurship, he has developed a unique insight into how blockchain systems can have deep, meaningful real world applications. Recently he has given talks at Cambridge East Anglia University and provided consultation and directed the development for various successful NFT projects.
