# 11.1 User Growth & Utilities

YappaFi has many ways of increasing its user base and spreading awareness throughout the world. We do this by carrying out extensive research to identify all branding and marketing elements that will be optimized to improve awareness and sales. This requires a full focus on strengths to multiply and break-down systems in order to improve current performance, utilizing these specific action-steps to scale the current results. YappaFi works with vendors all over the world to create fun and unique experiences for users to be rewarded through tailored incentives achieved through its extension. This can be utilized for specific events and discounts of services. As YappaFi increases its user base, it incentivises users with new rewards for onboarding users into the platform. For the first 1 million users there will be double YAPp points. Users also have the ability to share goals achieved through YappaFi and spread the word on multiple platforms. A key USP for our community is that in exchange for usage and high quality interactions a percentage of ad revenue generated will be given back to users, allowing them to earn a passive income.
