# A nontechnical overview on YappaFi

YappaFi is a reward ecosystem consisting of YappaFi cryptocurrency, YappaFi wallet, and YappaFi browser extension (amongst other applications in the future).

The philosophy behind YappaFi is that users / consumers / customers are incentivized and rewarded by agreeing to connect with brands they find interesting and see value in, and being rewarded for participating in completing optional tasks e.g. downloading an app, watching a 30 sec video, filling a survey.

This is revolutionary as for years companies like Meta have done nothing but take our data, sell it to advertisers, we get advertised to but are never compensated for our data being sold. Let’s be honest, privacy is dead. Even when you click the checkbox saying something along the lines of “I don’t want my data to be sold or shared to third parties” + “I don’t want to receive advertising” a large proportion of the time those parties sell your data and market to you anyway.

For the first time in internet history, using Blockchain technology this is the most flexible and efficient way for brands to incentivize and interact with their followers, ambassadors, and consumers.

YappaFi is a tool for interaction and value exchange between the users and the community as a stand-alone part of the larger platform. On the inside, points can be spent on premium features and used to measure reputation community-wide. On the outside, users can buy real-world items from stores that offer thousands of goods and services.
