# Macro Markets

**About The Macro Marketing Market(s)**

It’s impossible to talk about FinTech without mentioning Crypto - which as of August 2022 is a $1 Trillion Dollar Economy *(And was a $3T economy in November 2021 mind you)* - [projected to be over $250 Trillion ($250,000,000,000,000) by 2030 by top analysts such as Raoul Pal.](https://cointelegraph.com/news/raoul-pal-says-reasonable-chance-crypto-market-cap-could-100x-by-2030) (4)

With that being said, there are [trillions invested amongst the top US tech stocks (NASDAQ) alone.](https://www.forbes.com/uk/advisor/investing/best-technology-stocks/) (5)

![](https://1793572582-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdXKVi5QjMzslalmrRL5I%2Fuploads%2FO5vYKiyeRG7ZN46vQc2C%2F1.jpg?alt=media\&token=1578c6ce-3935-4e40-976b-cad026efdbf3)

See graph above comparing the price action of Bitcoin (in orange) vs Nasdaq since 2016. Notice the correlation? The long-term rise of Bitcoin, crypto-currency, investment, adoption and interest in technology (largely in NASDAQ top 100 US Tech Stocks) is no doubt a big driver in the growth of Fintech Marketing. I.e. more money in Fintech - more money in crypto - more money in Fintech marketing.

[By 2024, the global digital advertising industry is predicted to reach $757bn in digital ad spend ](https://www.ebiquity.com/news-insights/blog/digital-ad-spend-set-to-grow-by-a-third-by-2024/)(6).There is significant scope for perpetual growth across the entire advertising industry, including TV, Print, Google Adsense, Metaverse Product Placement, Billboards, NFT promotions (shilling) industry across all spectrums of the ‘Marco Marketing Markets’.

Without getting into deeper macro-economics, it’s impossible to say what projected valuations each sector of the market is headed towards with precision e.g. according to research the global metaverse [is projected to be $13 Trillion ($13,000,000,000,000) by 2030 (7), if 10% of that were to go to ‘metaverse marketing’, then that would add $1.3 Trillion ($1,300,000,000,000) to the ](https://www.citifirst.com.hk/home/upload/citi_research/AZRC7.pdf)(7)‘global marketing market’.

For business owners the downside is more competition than ever before, for innovators and consumers there’s more opportunity for the greatest marketing products and services to rise to the surface. We at YappaFi aim to spearhead innovation in practical consumer blockchain adoption, via our YappaFi ecosystem.
