> For the complete documentation index, see [llms.txt](https://yappafi.gitbook.io/yappafi-ypa-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://yappafi.gitbook.io/yappafi-ypa-whitepaper/22.-appendix/appendix.md). # Appendix (1) Ranieri & Co “Changing Attention Span and What it Means for Content” In: Ranieri & Co (Jan 2021) Url: (2) Anna Rzhevkinam. “Digital advertisers waste more than US$134.3M in Q1 (report)” In: Content Grip (April 2022) Url: (3) Harry Kabadaian. “How Bots Steal Your Online Advertising Budget “ In: Entrepreneur (July 2013). Url: (4) Brian Quamby. “Raoul Paul says ’reasonable chance’ crypto crypto market cap could 100x by 2030” In CoinTelegraph. (Jan 2022). Url: (5) Andrew Michael. “Best Technology Stocks 2022” In Forbes Advisor (June 2022) Url: (6) Jide Sobo. "Digital ad spend set to grow by a third by 2024” ebiquity. (July 2022.). Url: (7) Kathleen Boyle. “METAVERSE AND MONEY Decrypting the Future” In Citi GPS: Global Perspectives & Solutions (Mar 2022). Url: (8) Internet Matters. ”Cyberbullying Facts & Advice” in: Internet Matters (Nov 2021) url: (9) Soumik Roy. “Facebook: If something is free, ‘you’ are the product” In TechHQ (Apr 2018). Url: . (10) Charles Arthur. “Tech giants may be huge, but nothing matches big data” In The Guardian (Aug 2013) (11) Nina Goetzen. “Facebook could sunset its Audience Network tool for Apple's iOS 14, disproportionately hurting small publishers” In Business Insider (August 2020) url: (12) S.Dixon. “Global number of fake accounts taken action on by Facebook from 4th quarter 2017 to 1st quarter 2022” In Statista (Jun 2022) url : (13) S.Dixon. “Global number of fake accounts taken action on by Facebook from 4th quarter 2017 to 1st quarter 2022” In Statista (Jun 2022) url : (14) Anura. “What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?” In Anura (January 2021) url: (15) Lee Rainie. “The state of privacy in post-Snowden America”. In: Pew Research Center FactTank (Sept 2016). url: (16) Björn Greif. “WhoTracks.me: Find out who’s spying on you on the web” In Cliqz (November 2017) url: (17) Lara O Reilly. “Facebook has pulled a big ad-tech project because there were too many bots and bad-quality ads“ In Yahoo Sport (Mar 2016) url: (18) Joanna Ossinger. "Crypto World Hits $3 Trillion Market Cap as Ether, Bitcoin Gain" In Bloomberg (November 2021) url: (19) Nicole Perrin. "Google Maintains Wide Lead in Net US Search Ad Revenues" In Insider Intelligence (November 2019) url: (20) Seb Joseph and Ronan Shields. “Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022” In Digiday (February 2022) url: (21) Sarah M. Coyne, Jeffrey L. Hurst, W. Justin Dyer. Quintin Hunt, Emily Schvanaveldt, Sara Brown & Gavin Jones. “Suicide Risk in Emerging Adulthood: Associations with Screen Time over 10 years”. In Springer Link (Feb 2021) url: (22) Lauren Strapagiel. “How Much are Brands Really Spending on TikTok Ads?“ In Shopify Blog (June 2022) url: (23) Lauren Strapagiel. “How Much are Brands Really Spending on TikTok Ads?“ In Shopify Blog (June 2022) url: (24) Elise Dopson. "How Much Do Facebook Ads Cost in 2022?" In Shopify Blog (Jan 2022) url: (25) Artyom Dogtev. “TikTok Ads Cost (2022)” In Business of Apps (June 20022) url: (26) S.Dixon. "Number of social media users worldwide from 2018 to 2022, with forecasts from 2023 to 2027" In Statista (Aug 22, 2022) url: (27) ELVIS PICARDO. "The Prisoner’s Dilemma in Business and the Economy" In Investopedia (March 2022) url: (28) Polygon “Polygon: The Eco-Friendly Blockchain Scaling Ethereum“ In Polygon Blog (April 2021) url: (29) Polygon “Polygon: The Eco-Friendly Blockchain Scaling Ethereum“ In Polygon Blog (April 2021) url: (30) Amara Khatri “Polygon Partners With Phone Maker Nothing To Bring Web3 To Mobile” In Crypto Daily (July 2022) url: (31) CoinNews. ”Polygon to Enable Web3 Functionality in Smartphones With Nothing Collaboration.” (July 2022) In CoinNews url: (32) Navdeep Singh “We're launching NFTs on Facebook! Excited to share what I've been working on with the world” In Twitter (June 2022) url: (33) Nicholas Pongratz. “Meta Enabling NFT Showcase on Facebook Profiles” (July 2022) In Binance Flash News. url : (34) Polygon Scan ”Polygon PoS Chain Average Block Time Chart” In Polygon Scan (May 2020) url: (35) Urian B. "Polygon Provides Update and Recommendations Regarding PoS | MATIC Gas Fees Remain Low at $0.1-0.5" In Tech Times (January 2022) url: (36) Igor Bonifacic**.** “Google delays phaseout of third-party cookies from Chrome to 2024“ (July 2022) In Engadget url: (37) Danish Yasin. “StormX: Shop to Earn Crypto Cashback“ In Crypto Potato url (June 2022) : (38) Yahoo Finance “quote Ethereum USD (ETH-USD)“ In Yahoo Finance (Sept 2022) : (39) Yahoo Finance “quote Polygon USD (MATIC-USD)” In Yahoo Finance (Sept 2022) : (40) REYNALDO “JPMorgan, IBM, Microsoft, Amazon are buying Ethereum (ETH)” In Crypto News Flash (May 2020) url: (41) Polygon “Matic Network Staking Update and Becoming a Validator” In Medium (Oct 2019) url: (42) Stacey McLachlan “35 Instagram Stats That Matter to Marketers in 2022” In: Hootsuite Blog (Jan 2022) url: (43) Werner Geyser “How Much Does it Cost to Advertise on Instagram?” In Influencer Marketing Hub (June 2022) url: (44) Jenn Chen “Instagram statistics you need to know for 2022” In Sprout Social (March 2022) url: (45) S.Dixon “Distribution of Instagram users worldwide as of April 2022, by age group” In Statista (April 2022) url: (46) S.Dixon “Number of monthly active Instagram users from January 2013 to December 2021” In Statista (July 2022) url: (47) S.Dixon “Leading countries based on Instagram audience size as of January 2022” In Statista (July 2022) url: (48) S.Dixon “Leading mobile apps worldwide in 2021, by downloads” In Statista (July 2022) url: . (49) \* SAME AS 48 \* S.Dixon “Leading mobile apps worldwide in 2021, by downloads” In Statista (July 2022) url: . (50) Werner Geyser “TikTok Statistics – 63 TikTok Stats You Need to Know \[2022 Update]” In Influencer Marketing Hub (August 2022) url: (51) Hootsuite “TikTok’s Ad Audience Hits 1.02 billion (And Other Mind-Blowing Stats)” In Hootsuite News (July 2022) url: (52) Mansoor Iqbal “TikTok Revenue and Usage Statistics (2022)” In Business if Apps (August 2022) url: (53) Dean Swanson “Should small businesses consider a presence on TikTok?“ In Post Bulletin (June 2022) url: . (54) Michelle Cyca "23 Important TikTok Stats Marketers Need to Know in 2022" In Hootsuite (March 2022) url: (55) Jack Shepherd "20 Essential TikTok Statistics You Need to Know in 2022" In Social Shepherd (Aug 2022) url: . (56) L.Ceci "Countries with the largest TikTok audience as of April 2022" In Statista (April 2022) url: (57) Michelle Cyca “23 Important TikTok Stats Marketers Need to Know in 2022” In Hootsuite (March 2022) url: (58) Jack Shepherd "20 Essential TikTok Statistics You Need to Know in 2022" In Social Shepherd (Aug 2022) url: . (59) Matthew Woodard “TikTok User Statistics: Everything You Need To Know About TikTok Users “ In MatthewWoodward.co.uk (Aug 2022) url: (60) Michelle Cyca “23 Important TikTok Stats Marketers Need to Know in 2022” In Hootsuite (March 2022) url: (61) Matthew Woodard “TikTok User Statistics: Everything You Need To Know About TikTok Users “ In MatthewWoodward.co.uk (Aug 2022) url: (62) Mansoor Iqbal “TikTok Revenue and Usage Statistics (2022)” In Business if Apps (August 2022) url: 63\) Matthew Woodard “TikTok User Statistics: Everything You Need To Know About TikTok Users “ In MatthewWoodward.co.uk (Aug 2022) url: 64\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: 65\) Adam Connel "25 Latest Snapchat Statistics And Trends For 2022" In bloggingwizard (August 2022) url: 66\) Tres Dean "16 Snapchat Statistics That Matter to Marketers in 2022" In Hootsuite (March 2022) url: 67\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: 68\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: 69\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: 70\) Tres Dean "16 Snapchat Statistics That Matter to Marketers in 2022" In Hootsuite (March 2022) url: 71\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: 72\) Tres Dean "16 Snapchat Statistics That Matter to Marketers in 2022" In Hootsuite (March 2022) url: 73\) Jack Shepherd "21 Essential Snapchat Statistics You Need to Know in 2022" In Social Shepherd (August 2022) url: (74) SnapInc. “Snap Inc. Announces Fourth Quarter and Full Year 2021 Financial Results” In Investor.Snap (Mar 2022) url :