Social Media Inefficiency & Problems

In order to appreciate the scope and potential of what YappaFi has to offer as a solution, we must first take a closer look at the state of the social media market place and understand some of the issues that YappaFi aims to solve.

It is first, impossible to overstate the relevance and importance of social media in the modern world. In particular, the growth of virtual social networks such as LinkedIn, Meta, Twitter, Youtube and online communities in general, has been significant over the last few years.

However, in this increasing digital media landscape we’ve become accustomed to hate at the hands of bots and malevolent users.

In response to this phenomenon platforms have decided to become active moderators of these spaces and it’s widely understood that content deemed unsavory can have profound consequences for the posters, sharers and even consumers of said content. These have been implemented in the form of shadow-bans, full bans and account closures. Naturally, this revelation has created an entire discourse of criticism, with vocal users and activists levying censorship accusations against the likes of Twitter & Meta in particular, and social media in general.

Many prolific charity organizations have also been vocal about the impact that hate speech and online bullying has had on children with sites like ‘Internet Matters’ highlighting the effect on the well being of young people and the normalization of discrimination.(8)

To this end YappaFi offers a unique and perhaps revolutionary alternative: YappaFi rewards users for posting positive, creative, and insightful content. The elegance and simplicity of YappaFi’s solution is not to be underestimated or understated, with the aim to remove anonymity.

This forces users to post with mindfulness and perhaps more importantly, accountability, a trait that is increasingly absent from online discourse due to the perceived anonymity implicit in most online interactions.

One of YappaFi’s central aims, built into the platform, is accountability. Equally, as will be explored later, users have the ability to be rewarded and thus incentivised towards creating a positive and healthy online environment across YappaFi platforms. This can be implemented in Web2 iterations by way of necessitating video or facial presence when posting on the platform. Following this, the rewards element, enabled by Web3 technology, can ensure that upvoted content which is distinguished as valuable by the community can provide financial rewards distributed on and created by the blockchain underpinning the platform.

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