> For the complete documentation index, see [llms.txt](https://yappafi.gitbook.io/yappafi-ypa-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://yappafi.gitbook.io/yappafi-ypa-whitepaper/4.-money-in-attention-and-advertisers/money-in-attention-and-advertisers.md).

# Money in Attention & Advertisers

[It is projected that TikTok ad revenue is expected to account for 2.4% of global digital ad spend in 2022, compared to just 1% in 2021. TikTok Ad revenue is projected to hit more than $11 billion by 2024 and take up 3.5% of global digital ad spending.](https://www.shopify.co.uk/blog/tiktok-ad-spending#:~:text=According%20to%20figures%20released%20by,3.5%25%20of%20digital%20ad%20spending) (22)

[Instagram is at the top of the pack for US ad revenue for 2022, at $29.79 billion, with Meta close behind, at $25.75 billion. YouTube is next, at just over $8 billion](https://www.shopify.co.uk/blog/tiktok-ad-spending#:~:text=According%20to%20figures%20released%20by,3.5%25%20of%20digital%20ad%20spending.). (23)

Advertiser’s bill based on two metrics: CPC (cost per click) and CPM (cost per mile) - otherwise known as cost per 1,000 impressions. [Research suggests that advertisers should expect to pay $0.94 per click or $12.07 per 1,000 impressions](https://www.shopify.co.uk/blog/facebook-ads-cost#:~:text=an%20ad%20auction.-,How%20much%20does%20Facebook%20advertising%20cost%3F,as%20cost%20per%201%2C000%20impressions).(24)

[TikTok advertising costs begin at $0.50 per mile, meaning per 1000 views and $0.02 cost per click. There is also a required minimum spend of $500 for a TikTok paid ads campaign.](https://www.businessofapps.com/marketplace/tiktok/research/tiktok-ads-cost/) (25)

In the digital terrain, social media is one of the most popular avenues through which people interact. [It is projected that from 2022 to 2025 the amount of people that use social media worldwide will grow from 4.59 billion to 5.85 billion](https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/) (26) essentially going from less than half of the world’s population, to well over half of the world's population that will be interacting within some form of social media-enabled space online.