# A Three way deal: Advertisers, users, researchers

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In regards to advertisers they can also generate a yield through validation on the network and users can reward them for creating good content through Up Yap. Advertisers are rewarded by publishers for hitting advertising milestones such as having 1,000 Yaps on an advert.

Ad buyers, publishers and partners will be PoS validators on the YappaFi network. The benefits here are that they will strengthen the network, which is great for security and also positive for each ecosystem that YappaFi is used on. Furthermore, validators will create additional income through rewards from supporting the ecosystem.

Publishers are rewarded for increases in video Yaps because they prove to advertisers that they are engaging with genuine users and not bots, which increases the data pool further benefiting ad visibility and efficacy.

Users can ‘gift’ tokens to publishers for content they enjoy in a manner reminiscent of a ‘like’.

Advertisers can also generate a yield through validation on the network and users can reward them for creating good content through the same gifting mechanism. Advertisers will be rewarded by publishers for hitting advertising and YAP milestones, such as having 1000 yaps on an advert.

Users also have the ability to create a budget allocated for advertisers to advertise/boost engagement on their YappaFi profile.
