# YappaFi Overview

Against this backdrop of online culture trending towards the degenerate, YappaFi was born to solve the ever growing problem of broken interactions online.

YappaFi has implemented a video/audio chat platform aiming to innovatively transform the way we connect.

The main feature is called a ‘yap’; this is voice or video commentary that drives meaningful conversation to your platform, creating real humanistic connections whilst delivering a whole new immersive engagement experience.

Our intention is to help people around the world communicate and share their voices with each other without the fear and negative side effects of trolls and toxicity.

Our machine learning algorithm combined with our next gen AI technology safely moderates the platform so that the users do not have to. Thus making their user experience unique from any other social media platform.

The solution is YappaFi, a simple browser extension that gives users the choice to share their data and earn crypto effortlessly. This benefits both parties: it gives users back the power over their data and bridges the gap between advertisers and users in a respectful, consent-driven way. It values users and their rights while empowering brands to flourish.

**Users can earn by:** Inviting friends, creating content, posting comments, writing reviews, promoting interests, engaging on social media, watching videos, supporting beloved brands and selling earned NFTs.

**Publishers can:** Directly engage with communities, incentivize and reward users. Based on a high quality data stack whilst earning from validator rewards across multiple blockchains. Issue NFTs with token gateway utility, offering users unique experiences and discounts. Thus also earning royalties on the sale of NFTs sold by users in secondary marketplaces.

**Advertisers can:** Directly reach target audiences, gather valuable market data, exchange insights with partners, communicate with end-users. With a data stack including, but not limited to sentiment & brand suitability via our AI brand recognition.
