Money in Attention & Advertisers

It is projected that TikTok ad revenue is expected to account for 2.4% of global digital ad spend in 2022, compared to just 1% in 2021. TikTok Ad revenue is projected to hit more than $11 billion by 2024 and take up 3.5% of global digital ad spending. (22)

Instagram is at the top of the pack for US ad revenue for 2022, at $29.79 billion, with Meta close behind, at $25.75 billion. YouTube is next, at just over $8 billion. (23)

Advertiser’s bill based on two metrics: CPC (cost per click) and CPM (cost per mile) - otherwise known as cost per 1,000 impressions. Research suggests that advertisers should expect to pay $0.94 per click or $12.07 per 1,000 impressions.(24)

TikTok advertising costs begin at $0.50 per mile, meaning per 1000 views and $0.02 cost per click. There is also a required minimum spend of $500 for a TikTok paid ads campaign. (25)

In the digital terrain, social media is one of the most popular avenues through which people interact. It is projected that from 2022 to 2025 the amount of people that use social media worldwide will grow from 4.59 billion to 5.85 billion (26) essentially going from less than half of the world’s population, to well over half of the world's population that will be interacting within some form of social media-enabled space online.